Research Business DAILY Report – Page 186

July 13, 2016 Bob Lederer RBDR

Pepsi urges ad-makers to upgrade insights. CATI provider advocates phone surveys. (RBDR 07.13.2016)

Today on RBDR: 1) PepsiCo Beverages President Brad Jakeman tells advertisers their assistance needs more timeliness, quality and upgraded insights. (Attention researchers: this is, very much, an opportunity to shine.) 2) A UK CATI provider, McCallum Layton’s Dale Henry, makes the case for more telephone surveys instead of online quantitative surveys.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

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July 12, 2016 Bob Lederer RBDR

Fleeting respondent memories, and what we know about them. (RBDR 07.12.2016)

Today on RBDR: A discussion about the long-assumed fallibilities with respondents’ memories, and the latest learnings in this field of study.

Read the related story by clicking this link.

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July 11, 2016 Bob Lederer RBDR

How the one UK pollster accurately predicted Brexit result. (RBDR 07.11.2016)

Today on RBDR:

1) One UK pollster correctly predicted that the populace would vote to leave the EU. How “Qriously” did it.

2) Chief Marketing Officers are taking control of responsibility of customer experience as part of a bigger evolution in which CMOs are being perceived more as revenue producers and far less as drains through marketing expenditures.

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July 8, 2016 Bob Lederer RBDR

Common mistakes of Influencer Marketing. SMEs: what agencies should learn. (RBDR 07.08.2016)

Today on RBDR:

1) Influencer Marketing is a keen interest of most brands, however there are three common mistakes that can easily be resolved.

2) Jigsaw Research Director Alex Johnston told the MRS B2B conference that research agencies should learn how to speak to and sell to SMEs.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Click here to read it.

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July 7, 2016 Bob Lederer RBDR

TV vs. digital advertising. Neustar, Twitter team up for Spain-based SM service. (RBDR 07.07.2016)

Today on RBDR: 1) TV advertising engagement is compared with several digital advertising modes. 2) Neustar, Inc. joins Twitter in launching a service in Spain that can aid marketers in making sense of social media in real time.

RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques into its portfolio of research and consulting services.

You are invited to read Decision Analyst President Jerry Thomas’ new article titled “Qualitative Analytics.” Read it by clicking here.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.