Straight Talk about Text Analytics’ Myths | RBDR

June 22, 2017. Today on RBDR:

1) OdinText’s Tom Anderson told IIEX Atlanta attendees about seven myths about text analytics. Read the original story by clicking here.

2) An insecure server owned by a GOP analytics firm with 198 million voter registration records has been discovered to be insecure. It is filled with significant personal information.

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“American Authoritarianism”: Does it explain Trump? (RBDR 05.19.2016)

Today on RBDR: Finally, intensive research into the voters who are supporting Donald Trump, and more importantly “WHY,” explained in a Vox.com report by Amanda Taub, called “The Rise in American Authoritarianism.” Feel free to read the full report yourself by clicking here.

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Donald Trump’s political rise not a surprise, says Passikoff. (RBDR 05.12.2016)

Today on RBDR:

BrandKeys’ founder & President Robert Passikoff studied Donald Trump’s emotional engagement in political circles last year and says he isn’t surprised by Trump’s strong showing with voters. He spoke with RBDR about that. Read the blog post for yourself by clicking here.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Trump’s electoral support underestimated? Accuracy of Google Consumer Survey. (RBDR 05.09.2016)

Today on RBDR:

1) Every early poll, except one, show Democratic Party frontrunner Hillary Clinton trouncing presumptive Republican nominee Donald Trump in this November’s presidential election in the United States. Are these polls underestimating Trump’s electoral support?

2) How accurate and reliable is a Google Consumer Survey? Kantar will conduct validity studies to prove GCS research is solid.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR:

1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members.

2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts.

3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

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