Bob Lederer RFL Communications, Inc.

Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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Bob Lederer RBDR

5 Online MR myths. NYTimes reveals how it builds online readership. (RBDR 10.13.2015)

Today on RBDR:

1) Five myths about online research worth pondering.

2) How the New York Times is measuring what its digital readers are most interested in — and what it is doing about that.

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Bob Lederer RFL Communications, Inc.

Consumers’ social media loyalty; marketers respecting privacy (RBDR–3/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) As social media giants make their deals to collaborate with traditional media, it’s becoming vital to understand where consumers put their social media loyalty. A UTA Brand Studio/uSamp study provides that. 2) A Forrester Research study says marketers are avoiding behavioral marketing to respect customers’ privacy. This project shows that marketers expect to reap from that respect. 3) University researchers says they can get past the security of leading consumer websites to collect gobs of personal information.