Bob Lederer RFL Communications, Inc.

Disproving Jeff Bezos’ Amazon Echo Market Research Denial / RBDR

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May 20, 2019

Today on RBDR: A re-examination of Amazon CEO Jeff Bezos’ shareholder message that research did not and could not have played any part in development of its biggest innovation, the Echo. Based on some basic logic, that assertion, according to MarketResearch.com, is incomprehensible.

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Bob Lederer RFL Communications, Inc.

Gary Angel Pep Talk to Decision Scientists Re ML and AI | RBDR

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May 16, 2019

Today on RBDR: In another of his “Measurement Minutes,” Gary Angel of Digital Mortar gives decision scientists a pep talk, explaining, “Machine Learning is a tool for making sense of data, but until AI gets a lot less artificial the sense lives only in people.”

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Bob Lederer RFL Communications, Inc.

Phil Reeve on Mid-2019 State of Jobs & MR Hiring | RBDR

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May 15, 2019

Today on RBDR: At nearly the halfway point of 2019, Reeve and Associates’ Philip Reeve discusses the state of research industry job searches, opportunities, placement and hiring. It’s vastly different from those situations in recent years.

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Bob Lederer RFL Communications, Inc.

Le Monde Accuses Coca-Cola Co. of Biased Research Studies / RBDR

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May 14, 2019

Today on RBDR: The French newspaper Le Monde analyzed 10 years of research activity funded by Coca-Cola Company in the U.S. and France about relative causes of obesity. The French newspaper reported that Coke contracts with researchers tilted results away from sugary drinks and towards lack of exercise.

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Bob Lederer RFL Communications, Inc.

Bob Lederer “Commentary” on MR Initiative | RBDR

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May 13, 2019

Today on RBDR: A Bob Lederer “Commentary” with a new reason making the case for the market research industry to create an initiative that reaches out to young people in high school and as undergraduates via courses in market research. Also, in our crawl, two new industry acquisitions.

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