Bob Lederer RFL Communications, Inc.

No College Recruitment for MR, Like Marketing, Advertising / RBDR

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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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Bob Lederer RFL Communications, Inc.

Changes in The Wide World of Sports Research/ RBDR

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November 18, 2019

Today on RBDR: Sports and Leisure Research Group President Jon Last fills RBDR in on important changes that have taken place in the conducting of projects in those fields.

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Bob Lederer RFL Communications, Inc.

Crucial New Variables In 2020 Polling/ RBDR

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November 13, 2019

Today on RBDR: Mellman Group President Mark Mellman blogs that pollsters preparing to apply their expertise in 2020 need to devote special attention to crucial changes that have taken place with respect to modes of data collection (landline versus mobile phone versus texting).

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Bob Lederer RFL Communications, Inc.

InfoTools Validates Bob Lederer’s Recruitment Concept / RBDR

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November 12, 2019

Today on RBDR: InfoTools’ Group Services Director Horst Feldhaeuser explains the company’s successful 10-year effort to recruit young individuals into the research industry by exposing, informing, training and, finally, ushering them into the research marketplace in a wide variety of specialties.

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Bob Lederer RFL Communications, Inc.

No Sale For Nielsen; Will Split Its 2 Units / RBDR

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November 11, 2019

Today on RBDR: After more than a one-year strategic review, the management of Nielsen Holdings plc announced that in lieu of what everyone expected to happen – the sale of the company – it will spin off its retail Global Connect (retail data information) unit from its Global Media business.

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