Tuesday May 6 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. 2) Can you believe that static advertising outperforms flashy, animated advertising? See and hear what Sticky discovered on behalf of Adblock Plus that led to this conclusion.
Monday May 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.
1) A long-anticipated White House report on data privacy protection contains six recommendations to protect U.S. and foreign individuals.
2) “4 Things You Didn’t Know You Could Do With Mobile Research” actually contains three that you and we haven’t heard before, but it is till worth “Googling.”
3) If you have any doubts about marketing research as your current career choice, consider the case of Ford Motor Company’s new CEO, Mark Fields.
RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.
Today on RBDR: 1) Backlash to the TV/social media remarks from NBCUniversal Head of Research Alan Wurtzel surfaced quickly. It doesn’t question what Wurtzel concluded (that social media is not yet driving TV viewing), but insists that social media has value for television viewing. 2) Researchers at two Madrid, Spain universities say they can predict tweets that will go viral. 3) New Hampshire’s governor signed a bill that redefines push polling in order to differentiate it from real polling and marketing research.
———————————————————————————————–
Innerscope invites you to learn more about neuroscience and related research. Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:
RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.
Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:
Today on RBDR: 1) Ipsos says clients are readying major projects and shedding concerns about risk after five long years. It can only be seen as something that will impact many quality MR organizations. 2) comScore’s Project BluePrint will launch as a syndicated tracker covering audience consumption on TV, computers, radio, phones and tablets later this year. 3) NBCU head of Research Alan Wurtzel says based on what NBC experienced during its coverage of the Winter Olympics, he is convinced that social media is not yet capable of driving TV viewing.
RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.
Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:
Today on RBDR: 1) Engagement is on every digital marketers’ mind, and two new studies shed light on the best social media platforms that achieve it. 2) Can a marketers target too strongly, Yes, says a study conducted by researchers at Dartmouth, the Wharton School at the University of PA and New York University–and they explain how and why it can occur.
