Bob Lederer RBDR

Tweets return to Google search. Online data qual is still a problem. (RBDR 2.11.2015)

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Today on RBDR: 1) Reports have spread that Twitter will allow Google to search tweets beginning later this year. 2) Tabla Mobile founder Scott Weinberg, also a veteran online panel executive, points out numerous examples of questionable online panel and survey data quality.

Bob Lederer RBDR

China’s WeChat tests 1st ads. Mobile MR firm launches NP Alert Service (RBDR 2.10.2015)

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check out http://www.Dapresy.com/Our-Clients
Today on RBDR: 1) The Experian Data Quality study shows companies’ intense interest in insights driving their businesses, but apprehension about the state of their data quality. 2) China’s WeChat service, with 450 monthly users, has tested advertising for the first time–and it did not go over well with the members. 3) Instantly Product Watch is enlisting its mobile members to collect and report new product introductions in stores that most CPG companies do not detect until months after they first appear.

Bob Lederer RBDR

Programmatic: another research advance MR is ignoring (RBDR 2.9.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check out Dapresy.com/Our-Clients
Today on RBDR: Bill Harvey, President of Bill Harvey Consulting, and Joel Rubinson, President of Rubinson Partners, discuss the emergence of Programmatic Advertising, its impact on media research capabilities and why it is important to market researchers.

Bob Lederer RBDR

Focus group industry update. Twitter’s new advertising-goal deals. (RBDR 1.28.2015)

RBDR is sponsored by Socratic Technologies (sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today on RBDR: 1) IBISWorld’s Focus Group Services procurement report overviews the market’s affordability and usage. 2) Twitter’s new advertising agreements revolves around creation of a goal and paint based on achievement of that. 3) Research-pertinent comments from Apparel Magazine Editor-in-Chief Jordan Speer as she made the rounds at the National Retail Federation conference at the Jacob Javits Center in New York last week. (Read these and other comments at: http://apparel.edgl.com/news/News-from-NRF–Top-20-Takeaways—97803)