Bob Lederer RBDR

The “New” mobile trends. Unilever’s Sthanunathan on people vs. consumers (RBDR 3.17.2015)

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Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

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Today on RBDR: 1) FocusVision releases a third annual white paper that details new trends in mobile research usage.( http://ww2.focusvision.com/wp-content/uploads/2015/03/FV_Dec_MobileUpdateWhitePaper.pdf))

2) Unilever SVP CMI Stan Sthanunathan explains why Unilever marketing designs lead his research effort to focus on people and not individuals as consumers.

Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

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Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out more about Research Now panels and its innovative digital data collection: http://bit/do.researchnow.

Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.

Bob Lederer RBDR

New MR modes capturing rich, accurate, actionable, real-time intelligence (RBDR 3.9.2015)

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Today on RBDR: 1) Five ways that market researchers have discovered to access rich, accurate, actionable insights in real time. 2) Google is said to be contemplating new website research rankings based on the factuality of website content.

Bob Lederer RBDR

Ray Poynter assesses agnostic mobile MR. Barbara Leflein on media MR (RBDR 3.5.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:  1) Research guru Ray Poynter points out the emerging importance of “mobile agnostic” research, and the reality that the overwhelming preponderance of online research is not mobile-enabled.   2) Media research expert Barbara Leflein fills in RBDR viewers about the key focuses to watch to stay on top and understand the latest developments.

Bob Lederer RBDR

Six “transformative” changes coming to marketing (RBDR 3.4.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) The Economist Intelligence Unit, supported by the sponsorship of Marketo, releases a study about the rapidly emerging dominant role of marketers in corporations. It discusses six transformative changes that will grow marketing’s importance in business, and what those changes could mean. 2) Facebook’s new patent for identification of social media drivers and influencers gets a superior rating from stock watcher Zacks.com.