Bob Lederer RBDR

Why Nestle Hong Kong opted for own proprietary panel | RBDR

July 11, 2017. Today on RBDR:

1) Nestle Hong Kong explains why four years ago it decided to launch Nestle Communications, its proprietary sample of consumers.
2) What are the six dimensions that predict “liking of advertising?” Market research innovator Mike Brook explains.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Virtual Reality’s new niche: Precise Eye Tracking | RBDR

July 10, 2017. Today on RBDR:

1) A brand new opportunity for Virtual Reality is being made possible by Tobii’s new extremely precise eye-tracking research.
2) India is re-invited to be a partner in India by BARC for its digital measurement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Facebook: No Info Exceptions for Political Ads | RBDR

June 29, 2017. Today on RBDR:

1) Google’s ad blocker in its new browser due out next year may not be all it is cracked up to be because Google Chrome takes care of most of those limiters.

2) Despite the interests of political scientists, Facebook, which guarantees advertisers that their campaign data will not be disclosed, is not going to make an information exception for its political advertising.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• Our home page or
• Our Video Testimonials page

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

10 Ways that Data Analytics is a Pain | RBDR

June 28, 2017. Today on RBDR:

Every company is committed to implementation and utilization of data analytics. Chirag Shivalker of Hi-Tech BPO in India provides 10 reasons why data analytics is perceived by many companies as a pain. (Link to this blog: http://www.analyticbridge.datasciencecentral.com/profiles/blogs/for-companies-data-analytics-is-a-pain-but-why)

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• Our home page or
• Our Video Testimonials page

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Misinterpreting Social Media | RBDR

June 27, 2017. Today on RBDR:

1) ARF’s Audience Measurement Conference discusses what marketers need to comprehend about the information collected from social media.

2) A study from University of California San Francisco says online recruitment for crowdsourcing is besieged by under- and over-representation of important demographic groups.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• Our home page or
• Our Video Testimonials page

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.