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October 17, 2018. Today on RBDR:
An insight into CivicScience’s tactics to make sense of opinions expressed through social media, which its CEO & founder, John Dick, has discovered are often deliberately distorted.
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October 16, 2018. Today on RBDR:
Bill Harvey describes unexpected effective targeting results from the use of “Driver Tags.” It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.
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October 15, 2018. Today on RBDR:
Justin Ethington, who describes himself as “a thought leadership market researcher” at Qualtrics, spells out the role the company wants to play with market researchers: namely to be the “Apple of market research.”
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October 11, 2018. Today on RBDR:
Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.
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October 10, 2018. Today on RBDR:
There is some consensus on Wall Street about a handful of issues that will have an immediate impact on the future of SurveyMonkey in the aftermath of its IPO. Bob Lederer explains what is being analyzed and presented to investors.
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RFL Communications, Inc. 