Bob Lederer RFL Communications, Inc.

How C-Suite Views of MRDs Changed As Covid Flared / RBDR

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October 28, 2021

Today on RBDR: Quirk’s Editor-In-Chief Joseph Rydholm’s summary of how Client Insights departments are perceived during Covid by their bosses presents some extremely positive and some negative thoughts. (Link to Rydholm’s column: https://www.quirks.com/articles/corporate-insights-teams-beating-back-threats-reestablishing-relevance)

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Bob Lederer RBDR

Are Traditional Researchers Planning to Survive Digital’s Onslaught | RBDR

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March 7, 2018. Today on RBDR:

Are traditional market researchers taking the threat of digital marketing/research seriously. Shouldn’t they be considering and exploring linkups with such companies. A Bob Lederer commentary on the subject.

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What MRD & Internal Client Should Agree on Before a Project | RBDR

April 6, 2017. Today on RBDR:

There are very traditional things that go on when an internal client calls in his research function to discuss a new research project, but former MasterCard International researcher Fred John elaborates on three particular things that should be discussed.

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