Research’s Evolution Through The Pandemic / RBDR

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December 2, 2020

Today on RBDR: Nigel Hollis, Kantar’s Chief Global Brand Analyst through most of 2020, summarizes the evolution of research conducted from the early stages of the Coronavirus pandemic through the latter stages of 2020.

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Innovative startup MR agency, Mizzouri, enlists Kim Dedeker (RBDR 11.13.2014)

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Today on RBDR: 1) Startup research agency, Mizzouri, opens its door with a prestigious management ream that includes former P&G research head & recent Kantar Americas Chair Kim Dedeker AND several extraordinary research methods and output. 2) Temkin Group announces its 3 2014 client award winners for great customer experiences. 3) SurveyMonkey enters the European market, first stop is Britain.

Sports sponsorships metrics; Bill Harvey on Erwin Ephron (RBDR–6/16/2014)

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Today: 1) With the World Cup in full throttle, McKinsey & Co. reviewed the five metrics that sponsors should track behind their sports activity. 2) The first ARF Erwin Ephron Demystification Award winner, Bill Harvey, looks back at his relationship with Ephron and Ephron’s long-standing impact on media research.

Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)

Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased.  2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why this business has experienced explosive growth over the last two years:

Vision Critical’s Andrew Reid addresses challenges for “Innovation” in MR; (RBDR-9/11/13)

Today: 1) On his blog, Vision Critical founder, President & Chief Product Officer Andrew Reid waxes about the changing state of innovation in the research marketplace. 2) If you have not checked out Acxiom’s new website,, see for yourself what all the hubbub is about. Find out what Acxiom knows about you and your family.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: