Bob Lederer RFL Communications, Inc.

Five Important Research News Notes / RBDR

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October 18, 2021

Today on RBDR: Five brief, high-impact research news notes: 1) A Momentive (former SurveyMonkey) board revolt; 2) New Qualtrics coverage of all CXs; 3) NBCUniversal congregating TV media research users for improved, more timely coverage; 4) Pollster in hot legal water in connection with the Austrian Chancellor’s demise; 5) New kind of “in-house” program: Pabst Blue Ribbon will pay you to blanket your house with advertising.

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Bob Lederer RFL Communications, Inc.

Research-Related Companies Led Covid Fight / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 10, 2021

Today on RBDR: Research-related companies have continued to make major contributions to the world’s on-going fight against Covid: Qualtrics, joined by Ernst & Young and SAP.

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Bob Lederer RFL Communications, Inc.

Qualtrics Shares Its 2020 Covid-Research Facts/ RBDR

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Today on RBDR: Qualtrics has released its report on facets of how Covid-19 impacted the market research industry in 2020. It contains fascinating, previously only-speculated facts and figures.

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Bob Lederer RFL Communications, Inc.

Qualtrics Probes MR Pros For Feelings, Fears Re AI / RBDR

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January 23, 2020

Today on RBDR: Qualtrics surveyed 250 professional market researchers for their attitudes, impressions, expectations and personal plans about AI as artificial intelligence spreads into companies and begins to impact market research. (Paste this link to this study in your browser: https://files.constantcontact.com/ce4b6644201/e4fe3824-760c-4f66-b094-928896a91eb8.pdf)

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Bob Lederer RFL Communications, Inc.

Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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