Procter and Gamble CBO Calls For New Media Supply Chain / RBDR

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April 16, 2019

Today on RBDR: At ANA’s Annual Media Conference in Orlando last week, Procter and Gamble Chief Brand Officer Marc Pritchard called for creation of an entirely new media supply chain to address significant transparency, brand safety and privacy challenges. Procter will spend its ad money with companies which align with the marketing powerhouse’s effort. (Link to Pritchard’s speech:

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InfoTools’ Ron Storeven’s 50-year projection for Research (RBDR 10.16.2014)

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Today on RBDR: InfoTools co-founder Ron Stroeven predicts the face, resources and capabilities of market researchers 50 years from now, including how they they will access vital, available consumer inputs.