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August 30, 2018. Today on RBDR:
Progress in qualitative research capabilities includes its globalization and agility, as explained by Discuss.io Director of Product Ashley Wali.
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August 28, 2018. Today on RBDR:
Four not obvious changes taking place in market research have been identified by Infiniti Research.
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July 16, 2018. Today on RBDR:
On a visit to Australia, Kantar Chairman Eric Salama made news when he noted that the research business has made giant strides, going beyond providing client insights AND actually devoting significant time and attention on using insights to motivate action.
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January 23, 2018. Today on RBDR:
OdinText’s Tom Anderson blogs about a change bubbling in the research relationship between qualitative and quantitative. He explains it is mostly about available sample, which is tripping up half of market researchers.
Read Tom Anderson’s blog post by clicking here.
RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.
For details on how RFL Client Consulting can help, please click here.
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July 20, 2017. Today on RBDR:
1) Employee engagement surveys are popular but extremely lacking in comprehending people’s emotion, leading to use of other tools such as sentiment analytics.
2) Advice for college students interested in a marketing career: focus more attention on behavioral economics and behavioral sciences as an important way of successfully dealing with data and artificial intelligence.
This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification.” They are available to you at no cost.
To access Bill MacElroy’s paper on engagement gamification, please click here.
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