MR’s Evolving Relationship With Programmatic / RBDR

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November 11 2021

Today on RBDR: The attitude of market research towards programmatic advertising is a hot current subject. Linda Pophal, who advises Fortune 500 companies and small businesses, blogged on Destination CRM about market researchers developing expertise about their valuable use of programmatic.

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Book Claims Programmatic Advertising Could Crater / RBDR

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December 1, 2020

Today on RBDR: Tim Hwang’s new book, “Subprime Attention Crisis” makes the case that the entire Web is “staring into an abyss of its own making because the digital advertising that is central to the programmatic advertising solution is widely overvalued and poised to crater.

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Better Ad Targeting Incorporates Psychographics | RBDR

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October 11, 2018. Today on RBDR:

Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.

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Facebook Forced to Halt its Artificial Intelligence | RBDR

August 8, 2017. Today on RBDR:

1) Facebook had no choice but to halt development of its Artificial Intelligence robots when they began creating fake Facebook accounts.

2) Bombora VP Greg Herbst addresses the desperation of brands for an independent authority capable of overseeing digital ad service quality among providers and establishing standards for digital advertising.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

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