Bob Lederer RFL Communications, Inc.

An Authoritative Look Inside Predictive Analytics / RBDR

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February 3, 2020

Today on RBDR: What are Predictive Analytics’ definitive pros and cons? A research executive, who has conducted over 100 projects which used it, shared a predictive analytics case history in lavish detail.

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Bob Lederer RBDR

10 Ways that Data Analytics is a Pain | RBDR

June 28, 2017. Today on RBDR:

Every company is committed to implementation and utilization of data analytics. Chirag Shivalker of Hi-Tech BPO in India provides 10 reasons why data analytics is perceived by many companies as a pain. (Link to this blog: http://www.analyticbridge.datasciencecentral.com/profiles/blogs/for-companies-data-analytics-is-a-pain-but-why)

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Bob Lederer RBDR

Decision analysts sitting in MRD. Right metrics drive Mobile Mktg. (RBDR 09.12.2016)

Today on RBDR:

1) Kathryn Korostoff blogs about the great source of data analysts: your market research departments. Of course, she explained.

2) As CMOs continue to struggle with how much to invest in mobile marketing and where to make those investments, Steve Olenski wrote on Forbes.com the essentials.

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Bob Lederer RBDR

NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR:

1) Further insight into how the New York Times is focusing its measurement of digital readership.

2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI.

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