Bob Lederer RBDR

Free TiVo TV ratings. Alphabet rolls retail search tool. 2 Twitter MR tools. (RBDR 10.27.2015)

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Today on RBDR:

1) TiVo Research announces it will make its basic TV ratings research FREE beginning in January. RBDR explains why.

2) Google’s parent company Alphabet kicks off a new retail search tool enabling transitioning of advertising and merchandising based on product purchases.

3) Brands advertising on Twitter get a new segmentation, insight, measurement and targeting tool, AND Twitter launches a polling capability for every user.

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Bob Lederer RBDR

RN’s breakthrough US polling sample. Microsoft multipurpose DIY MR tool.(RBDR 7.27.2015)

Today: 1) A look at Research Now’s breakthrough sample for U.S. pollsters. 2) Microsoft has launched “Pulse for Market Research,” a grab bag of DIY tools and techniques specifically designed for the market research industry. 3) Survey-writing specialist David Harris concludes his comments about how industry survey-writing can happen.

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Bob Lederer RBDR

Brand Mavens a retailer focus. CMO SM metric. TV decided UK election. (RBDR 5.29.2015)

Today on RBDR: 1) CashStar, Retail Touchpoints and the Texas A&M Center for Retail Studies say they have identified a cutting-edge consumer segment, “Brand Mavens,” who demonstrate great retail influence. 2) Forrester Research VP & Principal Analyst Nate Elliot is hopeful that a few social media sites’ development of a relevant social media metric for CMOs, could catch on. 3) One media channel in particular, television, may have had undue influence on how UK voters made up their minds and cast their ballots in the recent parliamentary elections.

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Bob Lederer RBDR

UK pollsters completely blew it. Norman Nie’s transformational contributions. (RBDR 5.11.2015)

Today on RBDR: 1) UK pollsters’ completely inaccurate predictions for the British parliamentary election could impact the credibility of the research industry. 2) Facebook’s Daniel Slotwiner, who knew Norman Nie as a student, friend and employee, speaks with RBDR.

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Bob Lederer RBDR

Keiningham paper cops award. POPAI & A.R.E. merge. John Zogby visits RBDR. (RBDR 3.31.2015)

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Today on RBDR: 1) Ipsos Loyalty Chief Strategy Officer Tim Keiningham wins the Journal of Service Management’s 2014 Robert Johnston Outstanding Paper award.  2) POPAI and A.R.E. are merging into a single retail trade association that promises to improve the services provided to members, including retail research. 3) Zogby Analytics’ John Zogby unloads to RBDR about a number of changes in research and how companies can adopt to them.