Bob Lederer RBDR

Suggestions for Pollsters so that Trump-like Victory is Not a Surprise | RBDR

November 28th, 2016. Today on RBDR:

1) AOL announces to its employees that a corporate restructuring will make DATA one of the three corporate focuses.

2) Andrew Grenville of MARU/Matchbox makes the case that election pollsters should create an online community that it can return to over an extended period of a campaign. It can shine a light on changes in voter attitudes and behavior, making it far more valuable than one-time survey takers.

3) Recommended viewing: this week’s Fareed Zakaria GPS on CNN for a segment he produced with Steven Johnson concerning the traditional positive impact of “fun,” which points to research’s adoption of gamification as an important initiative.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

A Special Comment on the State of Political Polling | RBDR

November 10th, 2016. Today on RBDR: A commentary about the ills of polling after Tuesday’s US presidential election, and the crying need for change so that it does not continue to give market research a series of black eyes.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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Bob Lederer RBDR

3 presidential poll methods detailed. Employers may want workers to wear Fitbit. (RBDR 10.26.2016)

Today on RBDR:

1) Three very different polling techniques being used in this year’s presidential campaign are explained.

2) Plus, research has been excited by the prospect of collecting unique, valuable information, but a new study says an ROI from employee use of Fitbit has been calculated. That could induce employers to push employees to use this wearable.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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Bob Lederer RBDR

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

Today on RBDR:

1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.

2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The 1 essential question for correct Election 2016 polling. (RBDR 09.09.2016)

Today on RBDR: What is wrong with polling? There are lots of theories after a plethora of messy polling projections from around the world in recent years. Now, The Hill has published a solution for the U.S. presidential election polling from PollyVote.com’s Andreas Graefe. He says accurate polling comes down to asking and collecting the answers to one question: who does each respondent expect to win?

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it for yourself by clicking here.

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