“Plateaued” U.S. Social Media Market Is Bustling / RBDR

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April 15, 2022

Today on RBDR: The Infinite Dial 2022 report says growth in U.S. social media usage has plateaued at an estimated 82% of the population, but market activity isn’t stagnant. The best example is Tik Tok’s phenomenal vault into the top three SM sites over the last three years.

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Crucial New Variables In 2020 Polling/ RBDR

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November 13, 2019

Today on RBDR: Mellman Group President Mark Mellman blogs that pollsters preparing to apply their expertise in 2020 need to devote special attention to crucial changes that have taken place with respect to modes of data collection (landline versus mobile phone versus texting).

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Polling’s Second Great Transition Is Underway| RBDR

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March 4, 2019

Today on RBDR: Pew Research announced last week that the second great mode shift of polling’s relatively short existence is taking place, a monumental, fundamental change in the way its polling work will be conducted.

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Gallup, Pew “Honored” With Sarcastic “Awards” for Opting Not to Poll | RBDR

February 7th, 2017. Today on RBDR:

1) Digital marketers are predicting the 2018 elimination of cookie-based marketing, in favor of people-based marketing.

2) iMediaEthics’ sarcastic annual polling award winners take a poke at 10 of the industry’s leading companies.

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Pollsters Explain Election 2016 Inaccuracy | RBDR

November 14th, 2016. Today on RBDR:

A litany of many of the best pollsters state their leading reasons for the polling industry’s inaccurate predictions for the U.S. presidential election.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies.

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