Bob Lederer RFL Communications, Inc.

MRDs Must Shift From Insights To “Impact” of Insights / RBDR

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July 29, 2021

Today on RBDR: Bastion Insights CEO Peter Harris blogged about the research-industry need for client insights departments to deemphasize insights and begin placing their bets on the impact of those insights – and carry those through the whole corporate organization.

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Bob Lederer RFL Communications, Inc.

Corporations injecting few analytics in decision-making (RBDR 8/6/2014)

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Today on RBDR: 1) Technology has been driving market research, and Vision Critical Asia Pacific MD Peter Harris expects and is welcoming the combination of technology and transparency for its impact on MR. 2) Mobile Marketing Association launched its Mobile Location Data Accuracy Group to boost belief in mobile location advertising. 3) Proof of how far analytics need to go inside corporations is apparent in a 4i Consulting benchmarking study that shows only 32% of analytics-generated insights are put into decision making.

Bob Lederer RFL Communications, Inc.

“Brake” vs “Fuel” MR models; Consumer cos must have MR; Buck Weaver Award (RBDR–7/3/14)

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Today on RBDR: 1) Mondelez Director of Brand Strategy for the APAC region discusses the negative impact of “Break Research” and the positive contributions of “Fuel Research.” 2) Vision Critical EVP & MD for Asia Pacific, Peter Harris, emphasizes the role MR must play for companies that want to understand customers and their evolving demands. 3) The 2014 Buck Weaver Award, sponsored by General Motors Corp., was presented to Stanford Professor Emeritus & Optimal Strategix Group CRO Seenu Srinivasan.