Bob Lederer RFL Communications, Inc.

MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Bob Lederer RBDR

Smartphones as monitoring tools. Class action research suit. IoT and data leaks. (RBDR 01.25.2016)

Today on RBDR:

1) We touch on the growing, remarkable, and important value of smartphones as a monitoring tool.

2) Global Marketing Research Services of Melbourne, FL is the target of a class action lawsuit by plaintiffs in 48 states.

3) Internet of Things devices are under attack for their data leakage. Read the story here.

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