Bob Lederer RBDR

MR “Innovation” is More Than Technology & Methodology | RBDR

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April 5, 2018. Today on RBDR:

ThinkNow Research’s co-Founder and CEO Mario X. Carrasco comments that research executives are in “self-limitation mode” when it comes to industry innovation. Innovation, he argues, is much more than new technologies and methodologies.

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Bob Lederer RBDR

As Facebook Cleans Up Its Mess, What About Twitter Data? | RBDR

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April 3, 2018. Today on RBDR:

As Facebook begins to clean up the social media site’s shortcomings that helped lead to the Cambriddge Analytica fiasco, RBDR takes a quick look at Twitter’s data sharing.

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Bob Lederer RBDR

Effect of Cambridge Analytica Scandal On Research | RBDR

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March 28, 2018. Today on RBDR:

With the Cambridge Analytica debacle hopefully behind us (and assuming there are no new embarrassing disclosures), we can speculate about what it will do to research moving forward.

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Bob Lederer RBDR

Are Traditional Researchers Planning to Survive Digital’s Onslaught | RBDR

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March 7, 2018. Today on RBDR:

Are traditional market researchers taking the threat of digital marketing/research seriously. Shouldn’t they be considering and exploring linkups with such companies. A Bob Lederer commentary on the subject.

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