Bob Lederer RBDR

CRC: MR Lessons from the Super Bowl Jets | RBDR

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October 8, 2018. Today on RBDR:

Based on Bob Lederer’s new book, “Beyond Broadway Joe: The Super Bowl TEAM That Changed Football,” RBDR presents insights into the daily, season-long and specialized research that the management of the New York Jets did in building a championship-caliber team from a bunch of dregs in a six-year period, culminating in their January, 1969 victory at Super Bowl III.

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Bob Lederer RBDR

Russians Escalated Anti-Kaepernick Nike Campaign, and More | RBDR

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October 4, 2018. Today on RBDR:

Supporters and critics of Nike’s new Colin Kaepernick “Just Do It” advertising campaign were extremely expressive on social media. Now comes word that the Russian Federation’s Internet Research Agency became heavily involved as the campaign launched, mushrooming an initial 7,000 tweets to 80,000 later that same day.

Similar stories, including a study documenting alleged Russian influence in the online reception to Disney and Lucasfilm’s Star Wars: The Last Jedi in December 2017, have also come to light.

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Bob Lederer RBDR

Commentary on 2018 Election Polling | RBDR

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October 3, 2018. Today on RBDR:

Polling for every election faces down the same essential problem: turnout. What are the polling variables that are unique to this year’s polling work and will ultimately establish actual turnout?

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Bob Lederer RBDR

IBM Releases Bias Detection Technology | RBDR

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October 2, 2018. Today on RBDR:

IBM Research announced the AI Fairness 360 toolkit, new cloud technology that automatically detects bias and explains how artificial intelligence makes decisions as they are made.

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Bob Lederer RBDR

Updates: Nike’s Kaepernick Campaign, Jeff Bezos’ Ode to Intuition | RBDR

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September 21, 2018. Today on RBDR:

Follow-ups on two recent RBDR reports.

  1. How Nike’s new Just do It campaign (featuring Colin Kaepernick) is performing so far.
  2. What Amazon founder, Chairman & CEO Jeff Bezos thinks about the role of intuition in decision-making.

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