CBS Vision President & CRO David Poltrack Retiring | RBDR

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November 1, 2018. Today on RBDR:

David Poltrack, Chief Research Officer and President of CBS Vision announces his retirement from the network after 50 years. It takes effect at the end of June 2019.

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Can Mobile Apps Selectively Boost Response Rates? | RBDR

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October 31, 2018. Today on RBDR:

Every research innovator’s goal is to discover a way to significantly boost study participant response rates. Rival Technologies suggests that its mobile apps are one such solution with Millennial males and other groups in select studies.

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Slow Research Growth? Check Your Relevance | RBDR

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October 30, 2018. Today on RBDR:

Joel Rubinson devoted a blog to a pervasive problem he believes exists within the market research industry: slow growth. Rubinson explains in today’s RBDR why he believes slow growth equals loss of relevancy.

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WPP Decides Kantar’s Future (Bye Bye) | RBDR

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October 29, 2018. Today on RBDR:

Bob Lederer lays out details and comments about WPP’s long-awaited decision about what to do with its gem subsidiary, Kantar Research. WPP announced it will sell a majority stake.

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Qualtrics IPO Reveals Revenues, Meager Profits | RBDR

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October 25, 2018. Today on RBDR:

Qualtrics’ IPO filing reveals the financial history and standing of the 16-year-old “DIY experience software” business. On the RFL Global Top 50 Research Company list, it checked in as the 26th largest research entity in 2017.

It has struggled to make a profit, appears to have no particular spending area out of control and may need to adjust margins on its offerings. Find the full Qualtrics S-1 document by clicking here.

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