Bob Lederer RBDR

Gallup, Pew “Honored” With Sarcastic “Awards” for Opting Not to Poll | RBDR

February 7th, 2017. Today on RBDR:

1) Digital marketers are predicting the 2018 elimination of cookie-based marketing, in favor of people-based marketing.

2) iMediaEthics’ sarcastic annual polling award winners take a poke at 10 of the industry’s leading companies.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Bob Lederer RBDR

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

Today on RBDR:

1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here.

2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and respondent data.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

The 1 essential question for correct Election 2016 polling. (RBDR 09.09.2016)

Today on RBDR: What is wrong with polling? There are lots of theories after a plethora of messy polling projections from around the world in recent years. Now, The Hill has published a solution for the U.S. presidential election polling from PollyVote.com’s Andreas Graefe. He says accurate polling comes down to asking and collecting the answers to one question: who does each respondent expect to win?

RBDR is sponsored by Decision Analyst, which is integrating analytics into its portfolio of research and consulting services.

You are invited to read Decision Analyst’s article titled “Comparing Segmentation Approaches,” authors by Elizabeth Horn and Wei Huang. Read it for yourself by clicking here.

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