Bob Lederer RFL Communications, Inc.

New MR Benefiting Procter Consumers / RBDR

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January 22, 2020

Today on RBDR: Writing for The Motley Fool, Adria Cimino details a pair of major research-related innovations and contributions that have been implemented for Procter & Gamble Pampers diapers and Oral B products.

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Bob Lederer RBDR

ARF’s “ads work” promise. P&G: 3rd parties needed for marketing innovation. (RBDR 02.24.2016)

Today on RBDR:

1) The ARF promises that its ReThink Conference in March will deliver the goods that clearly, scientifically demonstrate that advertising works.

2) Procter & Gamble makes it publicly clear that it is looking for third-party companies that can improve its marketing innovation and connectivity.

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