Bob Lederer RBDR

Google won’t scrutinize jurors. Kevin Lonnie explains need for MR spokesperson. (RBDR 03.14.2016)

Today on RBDR:

1) At the federal trial involving Oracle and Google, the latter agreed with the presiding judge not to do Internet searches of empaneled jurors IF Oracle agrees to that regulation. Oracle said, No.

2) KL Communications President Kevin Lonnie explains why the market research industry needs a spokesperson to drive the interests of client researchers for the good of the industry.

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Bob Lederer RBDR

Google can’t look into jurors. Germany investigates Facebook. Ad-blocking increase (RBDR 03.07.2016)

Today on RBDR:

1) Attempts by Google and Oracle to investigate potential jurors on the Internet using information collected from a questionnaire was ruled out by a federal judge overseeing a suit over Java application programming interface copyrights.

2) Germany’s cartel office is investigating Facebook’s data collection methods for their openness with users as well as anti-competitiveness.

3) Ad-blocking on a global basis is gaining steam, according to quarter-by-quarter 2015 GlobalWebIndex studies.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Be sure to visit their overview of services and ideas by clicking here.

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Bob Lederer RBDR, RFL Communications, Inc.

Oracle buys Maxymizer. Google Glass returning. (RBDR 8.31.2015)

Today on RBDR:

1) Oracle enters an agreement to buy Maxymizer, boosting its Web viewing measurement and analysis.

2) New statistics reveal companies are shifting their focus and spending from customer channels to tracking the full customer journey and new evidence of the TV-Twitter connection, and its benefits.

3) Multiple reports says Google Glass is coming back, boasting additions and improvements.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections, which you can find by clicking HERE.

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