Traffic Audit Bureau gets name change. VR touted as “ultimate” storytelling tool. (RBDR 04.21.2016)

Today on RBDR:

1) The Traffic Audit Bureau renames itself “Geopath.”

2) Virtual Reality is winning praise from very professional people as the “ultimate emotive storytelling tool.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer, by visiting their website.

Also, consider today’s advice from KL Communications President Kevin Lonnie:

To inspire collaboration in a co-creation environment, make gamification a central tenet to the experience. For example, have participants work together during certain activities to earn participation rewards.

This inspires them to work together, but also appeals to their sense of competition, so they are willing to collaborate and work together to earn more points and fully compete.

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Q1 2015 plans for MR hiring. TAB RFP to improve OOH research. (RBDR 1.5.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR:
1) A report from The Creative Group concerning Q1 2015 hiring plans for market researchers.
2) The Traffic Audit Bureau for Media Measurement issues an RFP this month to develop new research to improve advertising as that ecosystem continues to evolve.
3) Nielsen reveals its study about improving reach efficiency of online advertising efforts.