Bob Lederer RFL Communications, Inc.

Democratized Movie Survey Site’s Forced Adaptions | RBDR

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March 18, 2019

Today on RBDR: RottenTomatoes.com is a respected online movie review website concentrated on a “democratized” survey of numerous movie critics and everyday movie goers. Recently, a firestorm broke out over the new movie, Captain Marvel, forcing the site to make substantive alterations to its eligible reviewers, data it collects and its process of data collection.

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Bob Lederer RBDR

SurveyMonkey’s coup w/NBC News. Meaning of Rentrak-Kantar deal. (RBDR 10.14.2014)

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Today on RBDR: 1) NBC News and SurveyMonkey begin a partnership that intends to improve online survey research based on proven polling methods and incorporation of evolving technologies. 2) Rentrak’s acquisition of Kantar Media’s U.S. business could fortify Rentrak’s position and capabilities in the domestic market but it is not seen as a threat to Nielsen’s TV data monopoly.