Bob Lederer RBDR

SurveyMonkey’s Future Plans | RBDR

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September 5, 2018. Today on RBDR:

The SurveyMonkey S-1 that files for an IPO reveals gobs of important information about the evolution and current strength of the research industry’s dominant DIY online survey software business. (Link to the S-1: https://bit.ly/2oEn9L1)

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Bob Lederer RBDR

Pepsi urges ad-makers to upgrade insights. CATI provider advocates phone surveys. (RBDR 07.13.2016)

Today on RBDR: 1) PepsiCo Beverages President Brad Jakeman tells advertisers their assistance needs more timeliness, quality and upgraded insights. (Attention researchers: this is, very much, an opportunity to shine.) 2) A UK CATI provider, McCallum Layton’s Dale Henry, makes the case for more telephone surveys instead of online quantitative surveys.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website by clicking here.

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