Bob Lederer RFL Communications, Inc.

Sports sponsorships metrics; Bill Harvey on Erwin Ephron (RBDR–6/16/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today: 1) With the World Cup in full throttle, McKinsey & Co. reviewed the five metrics that sponsors should track behind their sports activity. 2) The first ARF Erwin Ephron Demystification Award winner, Bill Harvey, looks back at his relationship with Ephron and Ephron’s long-standing impact on media research.

Bob Lederer RFL Communications, Inc.

New book, “Absolute Value,” details new MRer issues with consumers based on their information sources; Ray Poynter says mobile MR is grabbing large chunks of online MR work; it’s projected to hit 50% by 2017 (RBDR–2/12/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) A new book, “Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information,” explains the difficulties for research caused by consumers’ behavior as they seek out information that forms product perceptions and purchase decisions. 2) Ray Poynter sees mobile research accounting for 50% of online research in three years; he also foresees mobile’s “in-the-moment” feature becoming so dominant that will become a new research genre.

Bob Lederer RFL Communications, Inc.

Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

CMO Index paints “rosy” marketing pix; Facebook expert lauds its success for client marketing (RBDR–11/05/2013)

Today: 1) The Forbes Media and Gyro “CMO Index” shows 39% of marketers will have a bigger budget at their disposal in the coming six months. 2) Facebook “expert” Perry Marshall staunchly defends its ability to deliver for clients that use its marketing tactics. 3) Positive numbers of Twitter, Pinterest and (2 for) Facebook.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

Gartner tells tech: focus on Silver Surfers; Amy Shields on MRA Code (RBDR–11/04/13)

Today: 1) Gartner Inc.’s new “maverick” research advises technology marketers to pay way more attention to “Silver Surfers,” middle and older-aged consumers. 2) MRA Director of Research Amy Shields explains aspects of the organization revised code of Market Researcher Conduct.

Sponsored by Precision Opinion (http://www.precisionopinion.com), for phone, focus and online, the most trusted name in marketing research.