Op-ed: Mobile and online research not the same. CMO tenures drop. (RBDR 03.08.2016)

Today on RBDR:

1) Flex MR Insight Manager Louisa Thistlethwaite makes the argument that mobile research should no longer be directly aligned with online research. Read her blog on the topic by clicking here.

2) Spencer Stuart’s annual study of Chief Marketing Officers and their tenures shows they dropped in 2015 for the first time in a decade.

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TNS CEO’s amazing Big Data/MR projection. Instantly mobile vs online study. (RBDR 5.28.2015)

Today on RBDR: 1) TNS Global CEO Richard Ingleton projects where Big Data will drive market research in the long-term, a foretelling that might shake up many researchers. (Link to this story: (http://articles.economictimes.indiatimes.com/2015-05-15/news/62192468_1_market-research-big-data-qualitative-research)
2) Instantly shares results of its multi-phase mobile versus online research study, which reveals some clear mobile benefits and just-as-apparent challenges. (Link to this study: http://pages.instant.ly/Whitepaper_LP_MobilevsOnline.html?mkt_tok=3RkMMJWWfF9wsRokvK%2FIZKXonjHpfsX56u0tUK60lMI%2F0ER3fOvrPUfGjI4DSMVmI%2BSLDwEYGJlv6SgFSrDDMbh1w7gNUhU%3D)

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Goodbye CAB, Hello Video Ad Bureau. New reasons to like Mobile MR. (RBDR 5.20.2015)

Today on RBDR: 1)The Cabletelevision Advertising Bureau is no more, replaced by the Video Advertising Bureau, which has new stakeholders, constituencies, goals and reasons for being. 2) qSample’s Miguel Conner presents new reasons to use mobile research tools for a research project.

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Sports sponsorships metrics; Bill Harvey on Erwin Ephron (RBDR–6/16/2014)

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Today: 1) With the World Cup in full throttle, McKinsey & Co. reviewed the five metrics that sponsors should track behind their sports activity. 2) The first ARF Erwin Ephron Demystification Award winner, Bill Harvey, looks back at his relationship with Ephron and Ephron’s long-standing impact on media research.

New book, “Absolute Value,” details new MRer issues with consumers based on their information sources; Ray Poynter says mobile MR is grabbing large chunks of online MR work; it’s projected to hit 50% by 2017 (RBDR–2/12/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.

Today: 1) A new book, “Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information,” explains the difficulties for research caused by consumers’ behavior as they seek out information that forms product perceptions and purchase decisions. 2) Ray Poynter sees mobile research accounting for 50% of online research in three years; he also foresees mobile’s “in-the-moment” feature becoming so dominant that will become a new research genre.