Bob Lederer RBDR

Investor’s BrainJuicer evaluation. No-go on global TV emotional messages. (RBDR 1.22.2015)

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Today on RBDR: 1) Why investment firm Share Sleuth has thrown its money into BrainJuicer. 2) Emotional messaging is all the rage, however TV spots created around emotion do not work in many countries, notably in poorer nations. 3) Google Glass discontinues sale to consumers. Where does it go from here?

Bob Lederer RFL Communications, Inc.

Analysis of Nielsen’s acquisition of Harris Interactive; A Worthy Read: Vaughn Mordecai’s “7 Things I’m Thankful for about the MR Industry” (RBDR–12/2/2013)

Today: 1) RBDR’s analysis of the Nielsen Company proposed acquisition of Harris Interactive suggests rationales and potential next steps. 2) Discovery Research’s Vaughn Mordecai’s touching blog commentary about “7 Things I’m Thankful for about the Market Research Industry.”

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