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October 17, 2018. Today on RBDR:
An insight into CivicScience’s tactics to make sense of opinions expressed through social media, which its CEO & founder, John Dick, has discovered are often deliberately distorted.
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February 5, 2018. Today on RBDR:
MARU/Matchbox Managing Director of Marketing Communities Rob Berger spells out the company’s considered wisdom about elements to focus on in the realm of data quality.
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October 2, 2017. Today on RBDR:
At Advertising Week, there was widespread discussion about the panel quality and appropriateness of any given panel for a survey situation.
Find the link to this original story by clicking here.
This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”
To view snippets from a sample Video Testimonial, please visit our main page and our publications page.
For details on how we can prepare an RFL Video Testimonial please click here.
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September 13, 2017. Today on RBDR:
1) Microsoft’s patent for “Opinion Search Engine” offers the hope of a search engine that will help brands determine how buyers feel about product & brands they encounter.
2) ThinkNow Research Managing Partner Roy Eduardo Kokoyachuk suggests that the future of online panels (and their improved acceptance by respondents) rests in cultural specialization.
This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.
If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.
To learn more about the content of Bill’s presentation, please click here. To take Bill up on his offer, email him today!
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January 11th, 2017. Today on RBDR:
1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost.
2) MRA and CASRO completed their merger into The Insights Association.
RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..
Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.
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