MR Starts to Cope With Coronavirus Crisis / RBDR

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March 16, 2020

Today on RBDR: The market research industry was conspicuously quiet about how to deal with the Coronavirus until a blog published by KL Communications on Wednesday March 11. It reached out to research users, suggesting a handful of research options during the very earliest days of the worldwide crisis. We spoke with KL’s Kevin Lonnie about this.

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Solutions for 2 Vexing Customer Marketing Problems | RBDR

June 8, 2017. Today on RBDR:

1) Enabling marketers to build a single customer view from varied data sources (channels, website visitors, mobile apps, call centers) has no solution yet, however, data-management platforms (DMPs) seem viable. So says Omar Janabi of Mapp Digital.

2) details a Forrester Research study that positions online communities as a crucial strategy for marketers who are troubled in connecting with customers at the right time and in the right channel.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Making analytics a game changer; Improving online communities (RBDR 7/24/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at

Making news on RBDR today: 1) A study from a marketing technology and targeting firm reports surprising merits from use of mobile ad clicks. 2) Corporations are devoting intense time and financial commitment to analytics, according to many experts, however their ability to figure out how to generate valuable information from it is falling way short. 3) KL communications’ EVP Business Development Sean Holbert tells RBDR that online community work is unnecessarily stuck in conducting branded community activities.

Google Glass’ privacy problem; Online community startup tips (RBDR–4/09/2014)

Sponsored by Socratic Technologies (, whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Google has been roundly praised for its targeting release of Google Glass to many individuals for testing purposes. However, out of nowhere, a consumer concern over privacy has emerged. 2) Toluna VP Online Communities Julie Paul tells RBDR some basics of her research specialty, including startup costs, what to focus on and more.

Media MR News from ARF ReThink with Bill Harvey (RBDR–3/27/2014)

Sponsored by KL Communications (, THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

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insights into implementation of novel MR tools & techniques:

Today: Bob Lederer gets an insider’s media research news update at ARF’s Annual Conference from the esteemed Bill Harvey. Subjects include neuroscience’s major jump into prominence thanks to an endorsement from ARF, introduction of new CBS TV network research and the cross-platform link between TiVo and Symphony Advanced Media.