Bob Lederer RFL Communications, Inc.

Zero-Party Data Becomes The Luxury Marketing Resource / RBDR

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October 14, 2021

Today on RBDR: A report in Vogue Business from Retail & Marketing Editor Kati Chitrakorn discusses how consumer data capture for luxury brands is entering a new era. They are turning from first and third-party cookies (as is the case in most categories) to zero-party data – defined as information that a customer freely provides.

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Bob Lederer RBDR

Russians Escalated Anti-Kaepernick Nike Campaign, and More | RBDR

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October 4, 2018. Today on RBDR:

Supporters and critics of Nike’s new Colin Kaepernick “Just Do It” advertising campaign were extremely expressive on social media. Now comes word that the Russian Federation’s Internet Research Agency became heavily involved as the campaign launched, mushrooming an initial 7,000 tweets to 80,000 later that same day.

Similar stories, including a study documenting alleged Russian influence in the online reception to Disney and Lucasfilm’s Star Wars: The Last Jedi in December 2017, have also come to light.

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Bob Lederer RBDR

Updates: Nike’s Kaepernick Campaign, Jeff Bezos’ Ode to Intuition | RBDR

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September 21, 2018. Today on RBDR:

Follow-ups on two recent RBDR reports.

  1. How Nike’s new Just do It campaign (featuring Colin Kaepernick) is performing so far.
  2. What Amazon founder, Chairman & CEO Jeff Bezos thinks about the role of intuition in decision-making.

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Bob Lederer RBDR

MR Supports Nike/Kaepenick Campaign | RBDR

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September 12, 2018. Today on RBDR:

Nike’s new advertising campaign, starring Colin Kaepernick, has ignited a political reaction from conservatives who oppose the athlete’s kneeling during the playing of the national anthem prior to NFL games. However, public research makes a strong case that Nike could come out ahead even if there are protesters and boycotters.

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