Bob Lederer RBDR

Disk Jockey Countersues Nielsen over Radio Ratings | RBDR

August 23, 2017. Today on RBDR:

1) Nielsen sued Tampa disc jockey Bubba the Love Sponge for tampering with its local radio ratings service. Bubba countersued and now is attempting to make a case on his behalf using Nielsen’s own radio research data.

2) What causes an American user of apps to delete them – and why a researcher should care?

3) Corporate data is critical in strategic decisions, but some statistics lead one to wonder how much.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Clustering Twitter Users into Demo-definable Groups | RBDR

July 19, 2017. Today on RBDR:

1) Penn State researchers are studying how to make demographic sense of Twitter users in groups so that these can be sliced and iced demographically.

2) MarketResearchCareer’s annual supplier study is out and we zero in on the choices of 3,200 respondents in Thought Leadership, Unique Methodologies, and Quality Deliverables among full-service agencies, qualitative agencies, syndicated providers, online sample and online survey software.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s work that has led to developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Surprising #1 on new RFL Global Top 50 list | RBDR

July 17, 2017. Today on RBDR:

Presentation and explanation of some of the aspects of the just released RFL Global Top 50 Research Organizations. It features a new, shocking number one company, as well as a handful of companies not seen on other research industry lists of the largest research organizations.

Here is where you can download this year’s report.

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Virtual Reality’s new niche: Precise Eye Tracking | RBDR

July 10, 2017. Today on RBDR:

1) A brand new opportunity for Virtual Reality is being made possible by Tobii’s new extremely precise eye-tracking research.
2) India is re-invited to be a partner in India by BARC for its digital measurement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

NBCU and Fox Create TV Viewing Measurement | RBDR

May 18, 2017. Today on RBDR:

1) NBCUniversal and Fox Network Group each told their Upfront Meeting attendees that they have collaborated with Moat Analytics to create a comprehensive and complete (live, linear and digital) TV measurement system.

2) Nielsen is responding to customers of its TV measurement services by installing 15,000 TV meters into 7,000 homes in 140 markets that currently use paper diaries and Set-Top Boxes for measurement.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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