Bob Lederer RBDR

Nielsen’s Future: Is a Breakup In the Cards? | RBDR

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August 16, 2018. Today on RBDR:

The sudden predicament that Nielsen Holdings finds itself in: surprising losses in its “Buy” division revenues and profits, the resignation of its Chairman and the entry of a corporate raider committed to taking advantage of the situation to make a financial killing.

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Bob Lederer RBDR

Guess What? Kantar Research Is Available for Purchase | RBDR

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April 30, 2018. Today on RBDR:

Two weeks ago, stock analysts recommended that WPP’s new management should sell its Data Management division, better known as the Kantar Research group. Over the weekend, three different reports emerged that stated that course of action was put in motion several months ago and continues at this time.

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Bob Lederer RBDR

NBC Olympics TV Metrics vs Nielsen Media | RBDR

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February 19, 2018. Today on RBDR:

NBC has created “total audience delivery,” or TAD, to provide viewing metrics for 2018 Korea Olympics TV coverage on the network, its numerous cable channels and digital viewing. It went its own way without Nielsen, which has its own ideas about improving TV viewer measurement as new viewing choices continue to emerge at high speed. Why NBC and Nielsen both deserve credit for the directions they have taken.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

Is MR at a Crossroads with Clients Spending Less? | RBDR

October 31, 2017. Today on RBDR:

The research industry seems to be at a crossroads. Purchase of traditional research is on the wane. What is taking its place and what should and are research agencies doing in response?

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Nielsen Sues comScore over Use of its Technology | RBDR

September 25, 2017. Today on RBDR:

1) Nielsen is suing comScore in federal district court for unlawful use of its TV measurement technology.

2) Daniel Yankelovich, one of the polling’s 20th Century luminaries, dies at age 92.

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