RBDR’s “Closer Look” at Nielsen “Watch” Division | RBDR

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February 28, 2019

Today on RBDR: Research Measurement Technologies media research guru, Bill Harvey, discusses his impressions of the “Watch” division of The Nielsen Company and upgrades to its current business and measurement practices.

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Potential Nielsen Acquirers Submit Their First Bids / RBDR

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January 29, 2019

Today on RBDR: Nielsen Holdings set Friday January 25 as the deadline for first bidders from potential acquirers. Reports suggest Nielsen management set a $10 billion asking price for the whole enterprise.

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Bob Lederer’s Year-End 2018 Research Thoughts / RBDR

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January 23, 2019

Today on RBDR: Due to IT complications, we here at RFL Communications needed to make a last-second substitution for today’s planned RBDR video. RBDR producer Bob Lederer reviewed 2018 research developments in this video which originally appeared last December 13.

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Regarding New Top Executives at Nielsen, comScore

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December 4, 2018.

Today on RBDR: Advertisers and ad sellers hope new digital measurement-experienced executives in charge at comScore and Nielsen will lead to more customer-centric approaches in their traditional research operations. (Link to original blog: https://www.businessinsider.in/media-measurement-giants-are-under-fire-and-theyre-betting-on-digital-marketing-talent-to-win-over-clients/articleshow/66867499.cms)

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Nielsen: “Hold or Sell” Update | RBDR

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September 14, 2018. Today on RBDR:

The latest from Nielsen Holdings after pressure last month from a new minority shareholder to sell part or all of the company. Maintaining its present public status, selling off a piece of the business or finding a buyer for the entire enterprise is under consideration.

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