Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.
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Today on RBDR: 1) comScore is negotiating with Nielsen to buy Arbitron technology
cross-platform assets. 2) How well is digital marketing working? Depends who you ask. An Adobe survey says there is still a huge learning curve; P&G says it’s working so well that digital marketing has become mainstream marketing. 3) Odd MR stories: The Wall Street trader who repeatedly (even on Election Day), aggressively bet that Mitt Romney would be elected president, plus the Houston Astro’s unbelievably low TV ratings (they couldn’t get lower).
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2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.
3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.
4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.
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Today: 1) Facebook announced information-sharing requests received from 74 countries around the world during first half of 2013. 2) Social media is clearly the most reliable communication vehicle for complaints to brands and companies, based on new study data. 3) A New York newspaper report that ESPN could try to stop Nielsen’s takeover of Arbitron only scratches the surface of the FTC’s considerations before approvals. 4) New CMOs at the Levi brand and MasterCard are overseeing MR at those businesses.
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Here is today’s mobile research insight, provided courtesy of Decipher:
RFL Communications, Inc. 