Bob Lederer RFL Communications, Inc.

What will be the MR Impact from Wearable Technology? India’s complex TV ratings transfer from TAM (Kantar & Nielsen) to BARC & Mediametrie; Google appealing France’s privacy fine (RBDR–1/22/2014)

Today: 1) C+R SVP Bob Relihan examines wearable technology and how it might impact traditional market research.

2) India is preparing to undergo a change of TV rating meter services, but guidelines instituted behind this change may wreak havoc this year.

3) Google will appeal the France CNIL 150,000 Euro fine for ignoring privacy guidelines.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Nielsen begin Arbitron layoffs; 2020 Research’s “Virtual (Facebook) Intercept;” researcher John Anderson dies (RBDR-11/18/2013)

Today: 1) Nielsen told analysts about $20 million synergies when it bought Arbitron. Now, it is laying off many of those employees. 2) 2020 Research’s new “Virtual Intercept” technology and program brings emphasis to video research, including the ability to interview a company’s Facebook friends. 3) John Anderson, for over three decades the MR Manager for BCBS of RI, died.

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Bob Lederer RFL Communications, Inc.

IBM testing capture of psychological profiles from Twitter; DigitalMR’s Michalis Michael presents social media MR basics; Mitch Barns, Nielsen’s new CEO, effective 1/1/14 (RBDR–11/11/2013)

Today: 1) The latest IBM Research tool is testing whether individuals can be psychologically profiled through their Twitter postings. 2) Digital MR’s Michalis Michael is helping client market researchers understand how to make social media research work for them. Today, he provides some basics for RBDR viewers. 3) Nielsen introduces Mitch Barns as tis new CEO, effective January 1, 2014.

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Bob Lederer RFL Communications, Inc.

Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

Forrester’s “Brutal” analysis of Facebook; Curebit research shows Facebook advertising outperforms Twitter on selling websites; Mobile views being added to TV ratings (RBDR–10/30/13)

Today: 1) Forrester Research’s “brutal” analysis of Facebook marketing value, based on survey of 395 marketers, thinks its shortcomings won’t be taken seriously by the social media giant. 2) Curebit research found Facebook does so well with social commerce sellers that it recommends advertising on Facebook. 3) Mobile TV viewing being added to Nielsen TV ratings in 2014.

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