Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.
Check out KL Communications’ latest newsletter for insights into implementation of novel MR tools & techniques:
Today: 1) SAS study says CIOs are an obstacle to corporations’ use of analytics.
2) Nielsen Twitter TV is expanding from the U.S. to Australia and Italy.
3) RBDR’s Bob Lederer discusses his suggestion that the research industry launch a national reach out to all U.S. colleges and universities to build or maintain a solid market research class and, perhaps, MR program.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) The Department of Defense is studying the body movements of Vladimir Putin, hoping to figure out what he is thinking and might do next. 2) Nielsen has changed its method of collecting mobile viewing data. 3) India’s TAM TV Ratings service received a judicial reprieve until July, meaning it won’t have to abide by new ownership guidelines, and apparently opening the way for a return to TV data reporting. 4) Second screen Twitter usage during the Oscar television show last weekend was impressive among female viewers. 5) Majority control of Catalina Marketing has been acquired by Berkshire Partners. 6) In the UK, the Market Research Society names a new President and the British Film Institute appoints a new Director of Marketing, Communications and Audiences.
Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.
Today: 1) India faces a polling scandal after hidden camera conversations with leading polling organizations shows 11 of 13 willing to tweak or mislead results. 2) TAM (Kantar and Nielsen) register to provide TV Ratings in India after the country’s High Court temporarily halts implementation of new TV Ratings business guidelines. 3) RBRDR News Notes: New Nielsen COO Brian West, Wells Fargo hires A. Charles Thomas to run its data operations and teenage-focused retailer Claire’s hires Katy Perry to develop a new jewelry line after extensive MR shows her to be a global “superstar.”
KL Communications CEO Kevin Lonnie’s shares his thoughts about gamification here:
Today: 1) Super Bowl advertising studies come to conflicting conclusions about the relative impact of these commercials versus others released during the year. 2) Datasift & WPP will work together to supply WPP clients with social media research insights; meanwhile, Facebook moves to make its TV-related comments available. 3) Companies that merge must emphasize customer satisfaction along with the synergistic efficiencies that are central to every deal. 4) Last week was Data Privacy Day; here are now statistics about what individuals actually do to protect their data privacy.
Today, sponsored by KL Communications (http://www.klcommunications.com):
1) A Fournaise Marketing Group’ study says 70% of all marketers failed to meet their business goals in 2013.
2) Second Screeners (already 42% of consumers) say it strengthens their connection with TV programs they like to watch.
3) Millward Brown is predicting that multi-screen usage will become a dominant factor in 2014.
4) WPP CEO Sir Martin Sorrell says data collectors need to do away with opt-out and that businesses need to educate consumers about the benefits of Big Data.
5) Nielsen, in line with its FTC agreement allowing the acquisition of Arbitron, contracts with comScore to tap into —-Arbitron PPM TV and radio data.
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KL Communications, the EXPERT in Customer Co-Creation, has proprietary a CrowdWeaving platform that is powering the next generation of online insight communities.
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To read what KLC CEO Kevin Lonnie has to say about opportunities and implications of integrating customer co-creation into the MR realm, visit:
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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
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