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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
Today on RBDR: Decipher Inc. President Kristin Luck discusses the technologies on display at The Market Research Event in Boca Raton, FL that have impressed her and, in some cases, surprised her.
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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.
Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.
Today on RBDR: 1) Nielsen’s television measurement admits seven months of viewing reporting data errors explained by a software glitch.
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.
Today: 1) Gallup’s survey of influence of social media on American consumer purchases draws fire for age of the information and how evaluation was conducted. 2) MarketResearchCareer.com’s 9th Annual Survey of MR Professionals throws kudos at many different companies. 3) Pages views, unique visitors and clicks have been widely discredited as digital metrics, so two organizations have their own metric theories. Both are built on the premise of “time spent,” but that isn’t gathering full buy-in either.
Today: 1) The Tribe marketing agency finds consumers’ growing interest in “try-it-before-you-buy-it.” 2) Apple’s second trial alleging Samsung patent infringement was dominated late last week by arguments over the meaning of an Apple expert witness’ survey. 3) This summer will mark an important milestone for mobile viewership measurement as comScore and Nielsen compete with the first options.
RFL Communications, Inc. 