Bob Lederer RBDR

P&G’s new CMK leader. Luth on ad effectiveness MR. RBDR Client of Year: Ad Rsch. (RBDR 12.11.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) P&G’s CMK replacement for Joan Lewis, apparently will be Kirti Singh, a VP who had most recently headed CMK Global Health & Grooming and Pet Care. 2) Luth Research VP Candice Rab explains who advertising effectiveness research has had to be refined. 3) RBDR’s Client of the Year in the Advertising Research category is announced.

Bob Lederer RBDR

RBDR Client of Year Co-Creation Award. Tom De Ruyck on Gamification. (RBDR 12.10.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR announces the recipient of its 2014 Client of the Year in the Co-Creation category, co-sponsored by KL Communications. 2) Tom De Ruyck, Managing Partner at Insites Consulting, discusses what he learned about the use of gamification during his study for Greenbook GRIT.

Bob Lederer RBDR

MR not trusted. WOM: 6 Trillion impressions? Mix Modeling Client of the Year (RBDR 12.9.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) A survey by the Global Research Business Network of 24,000 global respondents reveals a disturbing number who do not trust market researchers with their privacy. 2) The Word of Mouth Marketing Association’s promised study claims 6 TRILLION impressions and significantly more valuable impressions than are left by paid services. 3) RBDR announces the winner of its Client of the Year Award for the Mix Modeling category.

Bob Lederer RBDR

P&G’s Joan Lewis to retire. RBDR’s Client of Year Award for Gamification. (RBDR 12.8.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) RBDR has learned that Procter & Gamble SVP CMK & Media Transformation Joan Lewis will retire this month. 2) RBDR announces the recipient of its Client of the Year Award for the gamification category.

Bob Lederer RBDR

Innovative startup MR agency, Mizzouri, enlists Kim Dedeker (RBDR 11.13.2014)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies handle marketing complexities so the you can make more confident business decisions.

Visit http://www.sotech.com for a glimpse at research ingenuity, quality and consistency.

Today on RBDR: 1) Startup research agency, Mizzouri, opens its door with a prestigious management ream that includes former P&G research head & recent Kantar Americas Chair Kim Dedeker AND several extraordinary research methods and output. 2) Temkin Group announces its 3 2014 client award winners for great customer experiences. 3) SurveyMonkey enters the European market, first stop is Britain.