Bob Lederer RFL Communications, Inc.

NY Times reports that Google Plus’ raison d’être isn’t as a social media rival to Facebook; 2 analytic companies sacked by Facebook; Coke introduces adult soft drink (“Finley”); Miller rolling out high-alcohol lager (“Miller Fortune”); Purchased’s Walter Carl discusses mobile MR possibilities (RBDR–2/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) The New York Times explains the real value of Google Plus to Google, and it has very little to do with creating a social media competitor to Facebook and very much to do with Google revenues. 2) Facebook fired two analytic partners for reportedly violating two of its consumer data protection rules. 3) Coca-Cola Company and Miller Coors have not discussed the research they did to create two major brand, but here comes Coke’s adult soft drink, “Finley,” in France and Miller Coors’ “Miller Fortune” high-alcohol lager. 4) Purchased CEO Walter Carl offers several mobile research ideas that have not been openly discussed.

Bob Lederer RFL Communications, Inc.

Upworthy’s novel “Attention minutes” metric; MR in China insights (RBDR–2/10/2014)

Today: Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

1) RBDR thanks all our viewers who commented about our February 6 anniversary video.
2) New York Times digital readership grows again, but it doesn’t sufficiently counter losses in print advertising revenues.
3) Upworthy’s website is implementing its novel, multi-part “Attention Minutes” metric, explained by Nieman Journalism Labs’ Caroline O’Donovan.
4) Mobile Measure’s Navin Williams shares insider information about doing research in China.

Bob Lederer RFL Communications, Inc.

Nielsen enters online panel biz––will acquire Harris Interactive; Multi-platform marketing realities; Howard Moskowitz on CBS Sunday Morning; New York Times replaces Nate Silver (RBDR-11/26/2013)

Today: Nielsen Company is entering the Online Panel business–It will acquire Harris Interactive for $117 million… 1) comScore’s “Marketing to Multi-Platform Majority” white paper delves into a new reality: marketers must understand the digital devices that consumers use to access content, and the percentage of content they gain rom desktop versus mobile devices. 2) Moskowitz Jacobs’ President, Howard Moskowitz, played a major role on CBS Sunday Morning’s feature about healthy versus junk food. The link to his segment: http://www.cbsnews.com/videos/food-wars-healthy-snacks-vs-junk-food/. Move to the 4:09 mark for Howard’s entree to the story.
3) The New York Times has replaced Nate Silver and his FiveThirtyEight.com column with a new team led by David Leonhardt.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911