Bob Lederer RBDR

5 Online MR myths. NYTimes reveals how it builds online readership. (RBDR 10.13.2015)

Today on RBDR:

1) Five myths about online research worth pondering.

2) How the New York Times is measuring what its digital readers are most interested in — and what it is doing about that.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

To find out the full implications, mostly notably those related to legal and cost, of TCPA compliance to a company and its research, please visit the link HERE.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click HERE.

Bob Lederer RBDR

Larry Gold honored posthumously. More Mervin Field details. Digital Mktg ROI (RBDR 6.15.2015)

Today on RBDR: 1) Former Inside Research editor and longtime professional market researcher Larry Gold will posthumously receive a “Lifetime Achievement Award” from the Market Research Council. 2) The New York Times’ obituary for Mervin Field is well worth reading and we have a link to it for you. 3) Marketing Evolution’s Rex Briggs explains why digital marketing ROI is difficult but eminently measurable.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To register for FocusVision’s June 16 webinar, at 12 Noon EDT /9 am PDT, “Humanizing Data: The Evolution of Data Driven Insights,” click on this link: https://www.focusvision.com/events/panel-discussion-humanizing-quant-the-evolution-of-data-driven-insights/

This webinar will focus on how our customers combine quantitative and qualitative market research tools to streamline their workflows and humanize insights.

Bob Lederer RBDR

Consumers moving toward control of personal data. Social media self-measurement? (RBDR 6.8.2015)

Today: 1) Consumers may edging closer to insisting that they gain greater control of their personal information. 2) AdExchanger discusses the controversy between social media sites and media agencies over the sites’ self measurement.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next step in Customer Experience Management, Customer Advocacy.

Check out MarketProbe.com.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

The “Real” versus Potential Impact of Technology on MR. (RBDR 5.27.2015)

Today on RBDR: RBDR’s commentary on the real impact of technology on the economic growth of research–and how much more it might have been and could be moving forward.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: ow.ly/CfFWE

Bob Lederer RBDR

Survey Monkey CEO Dave Goldberg dies at 47 (RBDR 5.4.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Two deaths dominated the weekend research news cycle. SurveyMonkey CEO Dave Goldberg died suddenly on Friday. Dr. Richard Suzman, dynamic leader of research into the aging, died back on April 16.