Bob Lederer RFL Communications, Inc.

NPs need to hear from “Harbingers of Failure;” Styring on social media & MR (RBDR 5 27 2014

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) New Product marketing needs to look beyond “influencers.” Kellogg School of Management’s Eric Anderson and three colleagues reveal a study that recommends tapping into “harbingers of failure.” 2) InsightFarm’s Kelley Styring shares her thoughts about the place social media has in market research.

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Bob Lederer RFL Communications, Inc.

“Big Bets” key Kraft NP success; Survey gets US Supreme Ct attention (RBDR–4/24/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) New product failures led Kraft Foods to reinvent its innovation philosophies. It was explained by VP Innovation Breakthroughs Barry Calpino as strongly driven by major dollar investments behind high-potential products. 2) The U.S. Supreme Court heard arguments from Pom Wonderful in its product labeling lawsuit against Minute Maid and its pomegranate juice brand, and the plaintiff’s survey of what consumers could comprehend about juice content from package labeling became a major discussion point. 3) MoveMR is a new mobile qualitative MR firm with several innovative mobile research focuses, which is a case in point for why it received RBDR coverage and how you can achieve this, too.