Bob Lederer RBDR

Conde Nast, General Motors Research Advances | RBDR

August 21, 2017. Today on RBDR:

1) Conde Nast explains how neuroscience research has validated the value of its branded videos on YouTube and Facebook by measuring its memory encoding.

2) General Motors’ head of Customer Experience efforts, Dave Mingle, reveals some of the changes he made in 2014 when hired to run the division.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Media MR News from ARF ReThink with Bill Harvey (RBDR–3/27/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Check out KL Communications’ latest newsletter for
insights into implementation of novel MR tools & techniques:

http://www.klcimages.com/klcnewsletter/marchnewsletter

Today: Bob Lederer gets an insider’s media research news update at ARF’s Annual Conference from the esteemed Bill Harvey. Subjects include neuroscience’s major jump into prominence thanks to an endorsement from ARF, introduction of new CBS TV network research and the cross-platform link between TiVo and Symphony Advanced Media.