Bob Lederer RFL Communications, Inc.

Does $15B To Buy Nielsen Holdings Add Up? / RBDR

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March 17, 2022

Today on RBDR: Board member Elliott Management got its way (raising stock value) when it forced Nielsen Co. management to split the business in two and spin off Nielsen’s retail measurement side. Now, that same group on the board of the former Nielsen Media wants to buy the business with the same goal in mind. Does a proposed $15 billion price make sense?

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Bob Lederer RBDR

Comcast: lower rates for users’ data? Advanced Symbolics CEO on solid SM research. (RBDR 08.08.2016)

Today on RBDR:

1) Comcast asks FCC for permission to offer reduced consumer pricing in exchange for access to users’ data.

2) Advanced Symbolics’ CEO Erin Kelly makes the case for the solid research use of social media: to do checkpoint analysis that alerts CEOs of statistically significant change.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Bob Lederer RBDR

Twitter’s internal 2nd screen study. Is mobile becoming “1st Screen”? (RBDR 4.16.2015)

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Today on RBDR:
1) Twitter shares some key interaction insights with television viewing, notably that there is significantly better engagement.
2) MIPTV meeting in Cannes last weekend emphasizes the growing dominance of mobile in television viewing.
3) Paley Center for Media meeting in Los Angeles points out Nielsen’s current inability to collect TV viewing on PCs, tablets, laptops and similar non-TV vehicles.
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